A French touch to the trendiest K-beauty pop-up of the moment
A fluid journey through luminous cylinders, mega products and interactive installations, where light, colour and technology guide the visitor in a sensory, shareable experience.
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A fil-rouge linking Seoul to Paris. Yepoda’s new pop-up store in Le Marais is the company’s second city-centre temporary after the success in Milan: a tribute to contemporary design and the world of Korean skincare. The façade opens with an unmistakable quotation, ‘La vie en Yepoda’ — a nod to ‘La Vie en Rose’ — framed by pastel pink and stylised flowers. Inside, two levels, flexible LEDs in sinuous curves on the ceiling, six luminous cylinders for the six skincare steps, a red photo booth for selfies and rounded yellow shelves that contrast with the pink.
A fil-rouge linking Seoul to Paris. Yepoda’s new pop-up store in Paris is the company’s second city-centre temporary after the great success of the Milan pop-up: a tribute to contemporary design and the fascinating world of Korean skincare, located in the heart of the French capital.
An entrance that tells a story. The façade presents itself with an unmistakable quotation: ‘La vie en Yepoda’, a nod to the famous ‘La Vie en Rose’. The entrance is framed by pastel-pink details and stylised flowers, welcoming customers with a playful phrase that is also a tribute to Parisian culture.
The interior design. The shop is divided into two levels, with a fluid distribution of the spaces. The ceiling is animated by an installation of flexible LED lights that draw sinuous curves, creating a futuristic, modern atmosphere. This lighting element, which extends along the whole ceiling, guides visitors through a visual journey that enhances the beauty and brightness of the products.
The six steps of Korean skincare. The design focuses on the six fundamental steps of Korean skincare, the heart of the Yepoda brand. The products are presented on luminous cylinders arranged along a route that guides the customer to discover each phase of the routine: from cleanser to toner, to serum and moisturiser. Each cylinder is labelled and lit to highlight the importance of each step.
Red photo booth and mega products. The red photo booth is a dedicated room with walls entirely in red, where visitors can take selfies against neon backgrounds bearing Korean lettering. At the entrance, giant versions of Yepoda’s most iconic products welcome customers as photo spots and an immediate attraction.
Yellow shelves and tinted skincare. The floor-standing shelves stand out for their soft, rounded lines and a lively yellow colour that contrasts with the pastel pink of the other elements. At the back of the space, an imposing vertical-cylinder shelf is dedicated to the coloured skincare line, organised to highlight the different shades. A Skin Analyzer station allows detailed skin analyses to personalise the routine.
