K-beauty lands at Milan’s Stazione Centrale in a new pop-up store
A system of display cylinders guides the visitor through the Korean routine, while light and transparency build an open, light and engaging environment.
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Neon, K-beauty and Yepoda mood: the trendiest pop-up of the moment is served. Yepoda’s new pop-up store fits into the context of Milan’s Stazione Centrale, combining elegance and functionality within an iconic space. The project reflects the Korean brand’s identity, known for skincare, with a design that enhances the brand’s transparency, light and freshness. The heart of the fit-out is the display cylinders: each represents one of the six fundamental steps of Korean skincare — from cleansers to toners, to serums and masks — guiding the customer along the beauty ritual that made K-beauty famous.
A trendy pop-up. Yepoda’s new pop-up store, designed by Milan architecture studio 23bassi, fits perfectly into the context of Milan’s Stazione Centrale, combining elegance and functionality within an iconic space. The project fully reflects the Korean brand’s identity, known for its attention to beauty and skincare, with a design that enhances transparency, light and the brand’s fresh, young essence.
Yepoda’s 6 steps of Korean skincare. One of the key elements of the fit-out is the display cylinders, each representing one of the six fundamental steps of Korean skincare. This choice is not only aesthetic but also educational: the cylinders visually guide the customer through a journey that illustrates, step by step, the beauty ritual that made K-beauty famous worldwide. From cleansers to toners, to serums and masks, each cylinder is dedicated to a specific phase, emphasising the importance of the complete routine to achieve healthy, glowing skin.
Transparency. The glazing and transparent surfaces create an open dialogue between the inside and outside of the store, inviting passers-by to discover the products on display. The lightness and fluidity of the transparent structures give the impression of an open and welcoming space, fostering a sense of wellbeing and relaxation, perfectly in line with Yepoda’s values.
Light. The use of light plays a fundamental role in defining the store’s mood. The warm, soft tones, combined with diffused natural light, create a pleasant and reassuring environment. The luminous surfaces of the displays highlight the products, giving them an aura of freshness and vitality, in line with the brand’s natural, vegan and cruelty-free values. The pop-up was also covered by Pambianco Beauty.
