The 6 steps of Korean skincare are coming to Rome for Yepoda’s first pop-up store in the capital
A glass box open on all sides, where cylinders, neon lights, and mega-products create a clear, visible, and interactive path.
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Korean skincare condensed into 20 square meters. Yepoda’s first pop-up store in the capital opens in the entrance hall of Roma Termini Station, inside a glass box that is completely transparent on all four sides. The concept draws from the same roots as the Milan pop-up, but presents the six steps of Korean skincare in a completely different setting: six cylinders along the perimeter representing the six steps of K-beauty, partially transparent shelves for both branding and product display, and a self-supporting steel interior structure housing neon lights, double-sided labels, and two flagship products—the Calm Balm and the Double-Bubble.
Yepoda’s first pop-up store in the capital. Yepoda’s first pop-up store in Italy was designed by 23bassi in Milan. The basic concept stems from the same roots, aiming to bring the six steps of skincare into a space—inside Rome’s Termini Station—that is completely different from the one in Milan.
A glass box. The space is located inside the glass boxes in the entrance hall of Termini, with all four sides completely transparent. For this reason, the six cylinders—each linked to one of the six skincare stations—have been placed along the perimeter, along with product storage shelves, some of which are transparent and others dedicated to static and video displays.
The elements of the project. Inside, a self-supporting steel structure was built to hold the neon lights—which evoke the world of K-beauty—as well as the elements representing each skincare step, which are numbered, double-sided, and feature descriptive captions. The floor was covered with PVC that matched the Yepoda color palette, just as in the Milan pop-up store. The talking table was reshaped to fit the available space and used for communication and product testing.
Megaproducts and Dewy Day. Two mega-products were created, based on the brand’s best-sellers: a Calm Balm and a Double-Bubble. On the occasion of this pop-up, Yepoda’s Dewy Day—a cushion foundation—was also launched in Italy. A custom display unit was designed specifically for the occasion, which houses both the products and test stations and integrates with the floor-mounted cylinders representing the six steps of the beauty routine. The pop-up was also featured in Beauty Biz.
