A touch of pink and fuchsia that lights up the centre of Turin
Maxi products, descriptive neon and dedicated backgrounds build a direct communication, designed to make every line immediately recognisable.
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A touch of pink and fuchsia that lights up the centre of Turin. Rinascente made its two main windows of the Turin store available to Veralab: one dedicated to body products, one to face products, with two advertising campaigns on different details. Special maxi products were created, made by a set designer, placed on cylinders lacquered in the brand’s colours. For each product, a neon sign with the area of action, in continuity with the windows created in 2020 for Rinascente Milan. In the background, a graphic dedicated to the city of Turin.
