The lagoon is très chic when tinged with fuchsia
Mirrored arches, a talking table and reinterpreted briccole build a narrative space that unites lagoon tradition with the brand’s pop language.
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The lagoon is très chic when tinged with fuchsia. The Estetista Cinica and Veralab land in Venice inside Italy’s most luxurious department store, the Fondaco dei Tedeschi: the corner is a tribute to the city and to the Fondaco itself, in ‘Cinica’ style. Four elements make up this lagoon micro-architecture of beauty: a shelving system of mirror-steel arches recalling the courtyard’s galleries, pink plexiglass shelves, a backlit talking table with the best-selling products and their explanations, and the briccole reinterpreted in white-and-pink stripes, slightly off-plumb like the real ones driven into the seabed.
Venice. The Estetista Cinica and Veralab land (the word could not be more fitting!) in Venice inside Italy’s most luxurious department store, the Fondaco dei Tedeschi. The corner is a tribute to the city of Venice and to the Fondaco itself. It is made up of four elements that combine into a true lagoon architecture of beauty.
The shelving. A play of arches, made of mirror steel, recalls the allure of the Fondaco. The courtyard’s galleries become the pink plexiglass shelves that hold the products, enhanced by the mirrored frame that hides the technical lighting.
The talking table. At the centre of the installation is a true talking table with Veralab’s best-selling products alongside a quick explanation of how to use them. Here the product is not only shown but placed within a genuine at-a-glance chart that helps the customer understand which product is right for her. The table is backlit, while the curved mirror-steel legs hide the technical parts and storage compartments.
The briccole. One of the quintessential distinctive elements of the Venetian lagoon, the briccola (the typical wooden pole used to moor boats), is here transformed into a display element in a beauty key. Like every briccola, the corner’s briccole are not perfectly straight but slightly off-plumb (because in reality they are driven into the lagoon bed). The briccola, reinterpreted in white-and-pink stripes, has fuchsia plexiglass shelves used to display the products.
