Veralab’s new store on Via Sparano in Bari
In this project, studio 23bassi played the concept & design role for the brand’s physical shop: a strongly recognisable, branding-driven interior retail design
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San Nicola, protect us from the rizz vacand. Veralab opens its new single-brand store in Bari, at Via Sparano 97, marking the brand’s entry into the Apulian capital: the opening on 18–19 October 2025 turned into two days of celebration, with a treasure hunt, masterclasses and long queues on Via Sparano from the morning. The interior speaks the language of the territory in a Cinico key: the festive lights typical of Apulian patronal feasts are reinterpreted in fuchsia/pink and adorn ceiling, walls and central installation. A San Nicola in RAL 4010 acts as an ironic mascot and roots the brand in the place.
Landed in Bari. In the heart of Bari, at Via Sparano 97, the Veralab brand — founded by Cristina Fogazzi (the Estetista Cinica) — has opened its new single-brand store, marking the brand’s entry into the Apulian capital. The opening on Saturday 18 and Sunday 19 October 2025 unfolded as a two-day event with a treasure hunt, make-up masterclasses, limited-edition tote bags and scratch cards: long queues on Via Sparano from the morning and a festive atmosphere for the city’s new beauty store.
Style and atmosphere. The shop’s interior directly conveys Veralab’s visual identity: bright colours (in particular fuchsia-pink as a distinctive signature), glossy finishes and materials that recall a pop, almost playful imagery, yet at the same time that of a beauty laboratory. The floor is characterised by a graphic pattern in the dominant 4010 colour that creates a unified, almost scenographic visual effect, defining the store’s ‘stage’. Fuchsia lacquered surfaces, chrome and mirrored details, illuminated signage and LEDs integrated into the display units recall a glamorous, Instagrammable dimension.
Apulian festive lights and San Nicola RAL 4010. The element that makes this store truly unique is its identity references to the territory: the festive lights typical of Apulia’s patronal feasts and historic centres, here reinterpreted in fuchsia/pink, adorn the ceiling, the walls and the central scenographic installation. A symbolic, playful detail: the figure of a San Nicola reinterpreted in RAL 4010 — an ironic-iconic reference to Bari’s patron saint — acts as the shop’s mascot, rooting the brand’s identity in the place. A central fuchsia scenographic column acts as a product totem, around which the skincare → make-up → consultation → checkout route unfolds.
