Veralab shop, Pinalli Brescia

Brescia

two mirror arches frame Veralab’s shop-in-shop inside Pinalli Brescia

Where else but Brescia could Veralab’s finest shop-in-shop be?

Mirrored arches, backlit furnishings and recycling devices build a coherent, functional environment geared to the brand experience.

THE PROJECT

.01

Veralab space integrated into the multibrand store

.02

Backlit furnishings

.03

Recycling becomes part of the design

Two mirror arches for the Veralab shop-in-shop at Pinalli Brescia

Where else but Brescia could Veralab’s finest shop-in-shop be? Pinalli is a multibrand beauty store for which 23bassi handles all the Veralab installations: in Brescia, the space is highlighted by two arches clad in mirror steel that mark out the area dedicated to Veralab and Overskin. The walls hold suspended iron shelving, backlit by an opaline panel with diffused light; at the centre, the makeup gondolas with the display system designed for Overskin by 23bassi. One of the shelf elements turns into an empties return point — the Recycle to be cool system with a plexiglass front.

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