Riduci Riusa Ricrea installation, Triennale di Milano
A fit-out that engages the visitor through perception and movement
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What was exhibited: an unprecedented collection of shots by photographer Chris Broadbent.
Fit-out: the photos laid out horizontally forced visitors into an unusual mental process, to change (literally) their point of view.
Place: central-hall foyer of the Triennale di Milano, November and December 2012.
Occasion: CONAI’s 15th anniversary, coinciding with the ‘Sette Green Awards’ ceremony (an award for excellence in the environmental field) in Milan in 2012.
Purpose: to raise awareness of recycling and waste reduction, and in particular of the new life of packaging.
