When blending in with the other corners is not the project brief
A layered system of light totems, sales area and consultation stations builds a complete experience, where the product is the star and the relationship becomes central.
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Stepping off Instagram to become a point of sale in flesh and liquid light. With this mission, the Estetista Cinica arrives in Piazza del Duomo, inside Rinascente Milan: a fuchsia-and-pink corner that refuses to blend in with the other fit-outs, made of lacquered wood, glass shelves and products backlit like crystals. Three elements make up the space: a temporary section with five light totems, the store with all the Veralab products, and a consultation area strongly wanted by Cristina Fogazzi — because not all products suit every skin type. Your best skin is yet to come.
Stepping out of Instagram to become a point of sale in flesh and liquid light — this was the mission behind the arrival in Piazza del Duomo of the Estetista Cinica corner at Rinascente Milan; going unnoticed and blending in would not have been possible.
The mood of the fit-out could only be pop and irreverent, as only Cristina Fogazzi knows how to be: a fuchsia-and-pink corner that wraps around all the products, from the classics (olio denso and spumone) to the new arrivals, some exclusive to the Milanese department store.
Lacquered wood and glass shelves, simple lines but swept over by a flood of the inevitable fuchsia, the hallmark of a brand that has made being unconventional its badge of honour.
And then plenty of light, light, light (liquid, of course), wrapping and enhancing each of its products — an opaline crystal backlit by LED strips.
The corner is made of three elements: a temporary section, lasting only a few weeks, made of five light totems where selected products are presented and described; then the actual store section holding all the Estetista Cinica products; and finally the part that Cristina Fogazzi strongly wanted, which says a lot about her way of conceiving beauty and her relationship with her clients: a consultation area.
In the area facing the store, a consultation station was designed, because if there is one thing we have learned over these years, it is that not all products suit every skin type, and the difference is made by the professionalism of those who observe you and understand which products are right for you.
Rinascente Milan, Piazza Duomo: to the cry of “Your best skin is yet to come“, the Estetista Cinica awaits you!
