The Christmas spirit according to Veralab. Neon, lights, mega-products, bears and reindeer in a sparkling pop mix.
An immersive design experience.
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Jingle bells jingle bells jingle all is pink. The Christmas spirit according to Veralab and Overskin invades Rinascente Roma Fiume in a total takeover that is not limited to the windows but involves the whole building: the façade is clad in a play of lights in the brand’s pink and purple tones, with luminous stars and flashing lights. The windows are the stage for the maxi products — bottles and creams turned into monumental installations — flanked by sparkling pink trees, neon bears, reindeer and penguins. The mirror-effect angled side reveals amplify the scene for those walking on the pavement.
The Christmas windows according to Veralab and Overskin. The windows of Rinascente Roma Fiume, designed by studio 23bassi for the skincare brand Veralab and the makeup brand Overskin, are a triumph of creativity and design that turns the store into a real Christmas visual spectacle. The project is not limited to the windows alone, but involves the whole building in a total takeover, an immersive experience that captures the attention of anyone passing through this iconic Roman location.
The architectural and visual intervention. The whole façade of the building was clad in an evocative play of Christmas-themed lights, perfectly in line with the distinctive colours of the Veralab and Overskin brands. Pink, purple and luminous shades dominate the scene, creating a magnetic effect that draws the eye even from afar. Elements such as the luminous Christmas stars and the flashing-light decoration make the atmosphere magical and at the same time contemporary, respecting the brand’s identity.
The windows: a world of Christmas fantasy. The windows of Rinascente Roma Fiume become the ideal stage to introduce the maxi products of Veralab and Overskin in a spectacular and highly Instagrammable context. The windows, looked after in the smallest detail, present an immersive Christmas scene: pink Christmas trees with sparkling decorations, neon bears, reindeer and penguins. Every element is designed to amplify the visual experience, making the products the protagonists of a fantastical world.
The maxi products and the LEDs. A particularly eye-catching detail is the Veralab maxi products, such as bottles and creams, which turn into monumental installations. Beside the products, the windows are enriched by trees decorated with LED lights and modern-design ornaments. A further distinctive element is the mirror-effect angled side reveals, which create a dynamic, engaging illusion for pedestrians walking along the pavement.
The integration of graphics and LEDs. The graphics used in the windows are a masterpiece of visual storytelling. The models’ faces are made vivid and luminous through the skilful use of flashing neon, which underlines the details of the images and guides the eye towards the products on display. The brand claims, such as “Let It Glow” and “We Wish You to Be Yourself”, add a touch of light to the composition. 23bassi had already designed the Rinascente windows for Veralab, both in Milan and in Turin, Florence and Roma Fiume itself.
