For Cosmoprof 2026, 23bassi is designing the REGIGroup booth, transforming the company’s identity into an immersive spatial experience. A soft, monochromatic shell conceals the organization’s technological complexity, while a network of large, colorful ducts traverses the space, making visible the invisible energy that powers the processes of contemporary beauty.
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For REGIGroup’s participation in Cosmoprof 2026, 23bassi developed an exhibit design that translates the company’s role within the beauty industry into architecture: a technology-driven enterprise capable of supporting complex processes while often remaining invisible to the end consumer.
The booth takes the form of a compact, soft volume, characterized by continuous surfaces and a delicate palette of grays, pinks, and lilacs. A seemingly quiet shell that houses a network of spaces dedicated to meetings, consultations, and experimentation.
Through this project, technology is presented not as a visible element but as a hidden, essential, and constantly operational infrastructure.
The guiding principle behind the project is that of a contemporary factory of beauty.
A series of large, colorful ducts runs through the space and connects the various areas of the booth, evoking industrial plants, energy grids, and distribution systems. These elements become the iconic symbol of the installation: a visible representation of the processes, data flows, connections, and expertise that power the REGIGroup ecosystem.
The architecture unfolds like a small, productive landscape where research, technology, and well-being coexist within a welcoming and surprising environment.
The interior spaces alternate between meeting areas, demonstration stations, and informal spaces dedicated to conversation. The curved walls, translucent materials, and diffused lighting help create a suspended, almost dreamlike atmosphere, in contrast to the technical aesthetic evoked by the large, colorful structures.
This project presents a new image of technology: not cold or distant, but gentle, accessible, and deeply integrated into the human experience.
For REGIGroup, Cosmoprof 2026 thus becomes an opportunity to showcase its identity through a space that brings together innovation, design, and storytelling.
The design for REGIGroup’s booth at Cosmoprof 2026 stems from a reflection on the relationship between visibility and infrastructure.
The company operates within the beauty industry through complex technological processes, research and production systems, and interconnections that rarely take on a recognizable form. The project attempts to translate this condition into space, creating an architecture that does not represent the final product but rather the system that makes it possible.
The booth is conceived as an introverted structure, defined by large, soft, and continuous volumes. A neutral, almost silent shell encloses a sequence of spaces dedicated to interaction, exploration, and connection. The curved geometries and the absence of sharp edges create a domestic and welcoming atmosphere, contrasting with the technical nature of the processes they evoke.
