White spheres: a play of joints and mirrors
White spheres, a play of joints and mirrors: the display system 23bassi designs for Overskin is born to celebrate the uniqueness of a new and evolving make-up line, translating the values of the Veralab brand into a language of lights and colours. Flexibility is the heart of the project: the same principles guide the General Tester displays for perfumeries and the site-specific projects for flagships and corners. For the launch, 23bassi designed a total-mirror display for the Palazzo Reale event in Milan, accompanied by a giant brand pictogram conceived for sharing on social media.
The display project for Overskin Veralab started from the desire to celebrate the uniqueness of a new and ever-evolving product.
Display flexibility and uniqueness, so that the beauty brand can make make-up a new tool to express beauty in tune with the intentions and values of Veralab’s enterprise.
The make-up line’s concept is based on high-quality formulas and high performance combined with ease of use, to create versatile products that respect the skin. So the General Tester displays for perfumeries and the site-specific General Tester projects must convey the same principle.
As always for us, design puts itself at the service of transforming the brand’s value system into a reality of lights and colours, unique and easily recognisable by the end consumer.
For the launch, an event was held at Palazzo Reale, for which a bespoke total-mirror display was designed, together with the giant brand pictogram, to create a unique and highly Instagrammable setting for sharing on social media.
