colour and minimalism are the basis of the project
A fit-out that combines geometry, material and colour to enhance the product
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A stand made of surfaces, displayed by the cube. The Fundermax stand at Sicam Pordenone 2023 is born with a double soul: from the outside it tells the solidity and rigour of the Austrian brand with a perimeter that plays on the logo, made of 4 cubes that reinterpret the displays; from the inside it shows the new products with an endless colour palette, wood and stone. At the back hides the surprise: a corridor with a mirrored floor and wall holding all the elements of the Fundermax palette in a gradient chromatic scale. The reception displays the catalogue like a small jewel in a plexiglass case.
A double soul. The stand project for Sicam Pordenone 2023 for Fundermax was born with a double soul. From the outside, it had to convey the solidity and rigour of the Austrian brand. From the inside, it had to show the new products for the fair with an endless colour palette and material products in wood and stone. To do this, a very clear choice was made: from the outside, a perimeter that plays on the brand’s logo, made of 4 cubes, reinterpreted as displays that from inside the stand become a showcase of the surfaces.
A room full of colour. The back of the stand hides a surprise. A corridor was designed, with a mirrored floor and one of its two walls also mirrored, holding all the elements of the Fundermax colour palette in a gradient chromatic scale that fully shows their potential. In this way the visitor/client is struck by the vast range of possibilities they can create with Fundermax products. Indeed, as in the case of the project also made by 23bassi for the 2023 Fuorisalone, the brand always wants to amaze, as well as to show its strengths.
The fit-out. The tables are made of the same black laminate as the walls and are visually connected to one another. The reception holds a plexiglass case containing the company’s big new release — its general catalogue with all the samples — displayed as if it were a small jewel.
