Estetista Cinica – Renovation of the new beauty centre and treatment rooms

Milan

fuchsia, fuchsia, fuchsia, oh — I forgot fuchsia!

A place that has to tell the Estetista Cinica brand — and no one who passes through can stay indifferent

THE PROJECT

Cristina the Estetista Cinica's fuchsia headquarters

The Estetista Cinica’s headquarters and treatment rooms in Piazza Buonarroti, Milan. Fuchsia, fuchsia, fuchsia, oh — I forgot fuchsia! The soft, flowing walls, clad in a three-dimensional Elitis paper, wrap around like a cascade of feathers. The dual space brings offices and treatment rooms under the same language: woven linoleum, custom neon, Skydro steel drops on the ceiling. The details make the difference — the Boss’s desk in transparent panels with cut straws, 007 style, laser-engraved plates made with a Glowforge, bespoke fragrance and four neon signs with the brand’s claims.

Geometries. Soft and flowing, the walls wrap around you and look like a cascade of feathers.

On the ground. The floor needed a restyling without being able to carry out major building works, so we decided to find a material that was resistant and ready for anything. Woven linoleum, easy to wash and wear-resistant. Laid in rolls, it was super quick to install and easily shaped around corners and door trims.

Lights. Lighting is essential for the feel of this dual space, which on one side has Cristina’s office (aka the Estetista Cinica) and on the other the beauty treatment rooms. In the treatment rooms the light is diffused and clear to allow a perfect view of the clients’ bodies, while in the welcome and office area lights are mixed for scenic effects, such as the bespoke custom neon, and atmospheric lights such as the Skydro, large steel drops resting on the ceiling.

Bathrooms. The bathrooms are the perfect example of how a room can be completely transformed purely through restyling work, enamel on the walls and two-tone paint. Two custom-designed and custom-made furnishings complete the transformation.

Details. On this site, the difference is made by the details, which are very many and made it possible to create a unique and highly personalised space, like nothing else.

The wallpaper: soft and three-dimensional, coloured in the brand’s colours, it creates a plumage effect, intentional and super exclusive.

The Boss’s desk: made of transparent panels with cut straws inside, backlit with a hidden button — the effect is truly amazing, 007 style!

The electrical fittings’ plates: we personalised them all with the Estetista Cinica logo; we have the brand-new Glowforge in the studio, which lets us engrave and cut any material.

Music and scent: you don’t notice them but they are there; the centre is equipped with a piped-music system and a bespoke fragrance-distribution system.

The neon signs: 4 custom neon signs were made with set wording linked to the brand, making them easily recognisable and usable in photos for communication and social media.

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Chiara Andrea

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