The Estetista Cinica’s all-pink van
A new way of doing street retail
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Fit-out. The Estetista Cinica’s all-pink van is a mobile pop-up store, discovering the beauties of Italy through Spumone and Luce Liquida. The interior is designed with rotating columns, to hold as much product as possible without giving up Veralab’s signature ‘bubble’ aesthetic. To stop products falling during transit, fuchsia elastic bands were threaded across some sections to prevent any problems.
A Furgon-Cinico. The all-bubble graphics (designed by Fabrizio Politi) appear on the outside too, while the bodywork was ‘pimped’ in the brand’s signature pink. Follow the Beauty Truck and its travels here.
A new way of doing street retail. After the success of the Circo Cinico, the Beauty Truck is a new way of doing street retail, outdoors, to sell products in complete safety.
